Welcome back! On my last post, I mentioned Design Feed and that I would write about visual content creation. This is a great forum to take your images and make some great branding pictures for posts.
This post will talk about visual content, from why it is important to how to create it with some great resources. Any info you could ever want, just follow Donna Moritz on Twitter (@sociallysorted). She is an award winning guru in this field.
I am a stats person; stats don't lie. I say that often. Especially in football ( I am a huge Peyton Manning fan and draw stats like a gun to anyone who has anything negative to say).You can find info graphics anywhere on the conversion rate of tweets with images attached. For instance:
"People don’t engage equally with every tweet. Research by Media Blog, which analyzed the content of over 2 million tweets sent by thousands of users over the course of a month, shows that adding a photo URL to your tweet can boost retweets by an impressive 35%."- The Social Media Examiner, by Patricia Redsicker.
That is a big jump from a random, run of the mill post. Thus the pint of this post. Get visual!
I love this one I created for my mom blog, The Trials of the Trendy Mom:
Clean and attractive. They have options for all the social media platforms ensuring you have an image that fits the platform in question. Styles, colors, etc. I can't say enough about this site.
Eye-catching images are a must in order to be heard through the millions of users out there. You have to stand apart. I also use PicMonkey to add some depth and imagination, like this one here:
The next thing I learned early on was where to get images at zero cost to me because I am broke (three kids and a move where I haven't found a job yet) and can't afford to buy stock images. There is a ton of places, but you have to know where to look. This is why TWITTER WORKS! I actually read these articles and learn how to make these blogs come to life. People are paying attention. I actually got my fist celebrity follow last week and I about lost my mind!
Here are where I get my free images. This is a whole thing I had to look into, but I READ an article on Twitter about it...problem solved.
UNSPLASH
PICJUMBO
I read this great blog post by Carly Stec (@carlystec). called, "17 of the Best Free Stock Photo Sites". This was a complete game changer for me. I could now look like a big dog with cool images for my blog. There are others on the list that are amazing, but those two are my main two. I use them almost every day.
Top social media influencers are paying attention. They are engaging and I am building relationships with these people that are so good at this. IT truly helps to get your name out there through such trusted sources. Why wouldn't you want to do the same? So many people get discouraged. I did. Right after I started. All it takes is actually doing some of these things and you will see the ball start to roll and the next thing...you're off and running!
I have been learning something new with growth hacking at least once a week. I plan on sharing what I find with you in this journey. So if you are a Twitter newbie, pay attention. I am researching all of these marketing nuggets looking for internet gold. I can save you oodles of time...just follow along.
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